Google and other search engines provide users with the most relevant and useful search results. But, content creators need to find ways to stand out since 3.5 quintillion bytes of data are being generated on the Internet each day.
Competing globally for top rankings requires analyzing content, improving search engine results pages (SERP), and engaging the audience with relevant content.
This article will review the top five content optimization tools that website owners can use in 2023.
These tools work to streamline content creation, improve its quality, enhance impeccability, and structure it right for search engines (to crawl) and users (to consume).
Why content optimization?
More than 810 million websites (roughly 43%) use WordPress to host their content. This explains why WordPress is still relevant in 2023. Moreover, there is a range of plugins and features that WordPress users can leverage.
When optimizing content for a WordPress site, consider choosing the right title, adding metadata, uploading images with alt-text, and much more.
Multiple authors can contribute to the same content piece using the WordPress collaboration plugin. It enables sharing content between many authors, peer editing, and providing a platform for users to give feedback on content.
These plugins provide a centralized dashboard to view, organize, and edit content. It allows for a more efficient content optimization process that makes tracking changes easier, ensures accuracy, and keeps content up-to-date.
Essentially, you’ll need a mix of content optimization tools to provide quality content for search engines to rank it ahead of competitors. Choosing these tools wisely can help identify content gaps, analyze competitors’ content strategies, and leverage recommendations for improving content.
#1. Yoast SEO
A lot of content optimization rests on SEO. And this is where the Yoast SEO WordPress plugin comes in. It helps optimize content for SEO right at the creation stage when creating a blog post or adding pages.
You’ll see something like this in your WordPress editor.
Yoast provides tips and recommendations to make your content more SEO-friendly. It checks keywords density, meta descriptions, content length, clarity, etc.
Yoast is primarily used for optimizing content for on-page SEO, but you can leverage its off-page SEO insights like tracking backlinks, checking competitor domain authority, etc.
- Incorporating suitable keyword densities, linking strategies, efficient URLs, and other suggestions into your WordPress blog posts.
- Previewing the finished page
- Creating contextual meta descriptions.
- Duplicate content checker
- Implementing redirections on the website
- Adding schema markup.
- Amending URL slugs, adding breadcrumbs, redirecting old pages to new, etc
Pricing: $99/year for Yoast SEO Premium
Grammarly identifies and corrects grammar and spelling mistakes to make your content more readable and engaging. It also has a plagiarism checker to keep your content original and unique.
Moreover, using Grammarly can improve overall content readability since it suggests better word choice, sentence structure, and general content flow.
This tool is excellent for improving writing skills because it provides language suggestions and explains why it is better to make such changes. This can help you become a better writer by teaching you about the conventions of writing.
Consider it a comprehensive content optimization solution where your authors can thrive to provide top-quality content.
- Suggestions for grammar, spelling, and punctuation
- Performance check based on word count, readability, and vocabulary
- Genre-specific writing style based on domain, intent, audience, formality
- Plagiarism check
- Correcting active and passive voice
- Check definitions and synonyms on double-click.
Pricing: Basic features are free. And the premium versions cost $30 per month or $144 if paid annually.
Semrush is a comprehensive digital marketing tool suite offering more than 50 options for keyword research, technical SEO, and competitive intelligence.
Enter the URL to avail estimated organic and paid traffic and the keywords the website ranks for. Undertake comprehensive keyword research to determine which keywords to target in the content.
Additionally, it can analyze on-page elements like titles, meta descriptions, and internal links to identify content-specific issues and opportunities. You can use its topic insights to generate more engagement and get guidance on properly structuring content for maximum impact.
There are some actionable SEO advice, real-time content auditing, content tone/voice suggestions, and readability reviews to help you optimize your content.
- Rewrite to remove plagiarism for the below points
- Enhance content readability with SEO recommendations
- Plagiarism check
- Content-based keyword tracking
- Recommendation for word count
- Optimizing blog titles
- Search and analyze keywords to optimize content for the future publishing
- Semrush offers a free trial, but the duration of such trials varies.
- There are three paid plans:
- Pro plan at $119.95/month, allowing you to run up to 5 projects
- Guru plan at $229.95/month allows 15 projects
- Business Plan at 449.95/month that enables managing 200 projects
Clearscope provides a user-friendly UI for marketers to improve the website content, enhance traffic, and drive more leads. Some enterprises using Clearscope are YouTube, CondeNast, IBM, and Shopify.
You can optimize content based on the content score it provides by gauging the word count on a blog post, readability score, and search volume. Also, it can audit existing content and provide suggestions on improving it in terms of length and readability score.
Its natural language machine learning advises about article tone and keywords to help it rank. The keyword research capabilities offered by Clearscope are similar to those of other tools discussed above.
Sharing reports can be a great way to give writers autonomy over their work and reduce time-consuming revisions. It opens avenues for collaborative editing since you must delegate tasks to relevant team members by inviting them to share the page. This offers a reliable solution when multiple authors and editors must work on a single piece of content.
- Campaign management
- Content categorization/grouping
- Content management
- Real-time content assessment and overall grade
- Google docs + WordPress integrations
- Supports five languages; English, French, Dutch, Italian, and Spanish
- Insights and examples to enhance the written content
- Content optimization recommendations, including additional keywords to put in your article
- Unlimited sharing and exporting
- Keyword planner
- Essentials: $170/month
- Professional: $350/month
- Enterprise: Custom
CopyAI is an innovative content optimization software solution that simplifies the creation of unique, high-quality content. This remarkable tool leverages artificial intelligence (AI) and natural language processing (NLP) to churn out thousands of words in minutes.
Create unique and SEO-friendly content with CopyAI’s blog post wizard. Begin with a blog title and keyword, generate an outline, and then create content using the ‘generate taking points’ feature.
Since AI-generated content will only sometimes meet quality guidelines, you must manually edit it to improve quality. Combining AI-generated content with manual editing can save time and effort in creating top-quality content.
For starters, you can check this article to understand the benefits and drawbacks of using an AI content creation tool.
- Sentence rephrase
- Grammar check
- Sentence formatting
- Tone checker
- Style editor
- Access to engagement metrics
- Plagiarism check
CopyAI offers a free plan. The paid plan starts at $49/month.
Content optimization tools are essential for any online business, as they allow businesses to maximize the impact of their content. In 2023, we recommend the above-mentioned content optimization tools – Yoast SEO, Grammarly, Semrush, Clearscope, and CopyAi.
These tools will help you measure content performance, optimize content for organic search, and identify opportunities to improve content reach and engagement.