We live in the 21st century, a digital age that is transforming every aspect of our lives. If you are a small business owner who is looking to boost your sales, this article will be very useful, as we outline the top digital marketing strategies that Aussie organisations are using now and into next year. Every single business owner should understand that without online marketing, the chances of sustainable growth are next to zero. Therefore, you need to set aside a monthly budget for ongoing digital marketing services, which will ensure that you have a strong online footprint.
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Top Performing Digital Marketing Strategies
Here are the top-performing digital marketing strategies that Australian businesses of all types and sizes are using at present.
- Search Engine Optimisation (SEO) – Probably the most popular of the many digital marketing services; it involves a range of strategies to boost a website’s rankings within specific search terms. Millions of people use Google and other search engines to source products and services; therefore, if your website is highly ranked, you will receive a high volume of organic traffic, which would lead to many conversions. There are top-rated agencies that offer ecommerce SEO in Sydney, and they can put your digital platform on page 1 of search results within a few months. The process of improving a target website’s rankings involves making changes to the site content, then you have to wait until Google sends out its army of bots to trawl the Internet and update its database. Only then will the changes become apparent, and this must be done numerous times over a period of months. Due to the fact that the Internet is in a constant state of change, if you wish to retain a high Google ranking, SEO work needs to be ongoing; you could be on page 1 today, but in a few weeks, your site could drop to page 7 or 8.
- Social Media Marketing (SMM) – Some business owners mistakenly think that sites like Facebook, X, and Instagram are merely for people to post photos and chat with their friends; of course, you can interact with family and friends using social media, yet these platforms are very powerful forms of marketing. Facebook, for example, has a huge marketing section with many powerful features that can be used to boost posts or place ads, and these can be very productive. For the best result on Facebook, you can hire a Facebook marketing team, and they will take full control of your account, and over a period of time, they can generate a huge following that will put your business on the map. Other social media platforms, such as TikTok, X, and Instagram, are also potentially great marketing platforms, and we recommend that you open accounts with all social media platforms and develop them over time. Some agencies specialise in Instagram, X, or TikTok, and by creating accounts on all social media platforms, you maximise your reach.
- Pay Per Click Advertising (PPC) – This is a relatively new digital marketing strategy, and it is rather complex because it involves real-time bidding for prime ad space. The best way to set up PPC campaigns is to enlist the services of a leading PPC agency. PPC involves the client paying the publisher a fixed amount for every click their ad receives, and if you have a professional team in your corner, you can enjoy healthy returns on your campaigns. Many companies run multiple PPC campaigns, and the agency can make changes to ads in real time to improve performance. If you would like to learn more about the potential that PPC advertising offers, search online for a leading Australian PPC agency, and they would be happy to share an informal Zoom call to discuss the many options.
- Outreach Blogging – This is a very effective way to put inbound links onto the web, and it involves a team of web content writers creating industry-related blogs that contain links to the client’s landing page. The blogs are posted on popular blogging platforms, and the more blogs you post, the more traffic you will receive. Some companies have a standing order of 20 blogs per month, and over a period of 1 year, that means you have 240 links to your landing page sitting on independent blogging sites. When a user reads one of these blogs and clicks on the link, they are taken directly to the client’s landing page or homepage. Only the top-rated blogging platforms are selected, which have a very high readership, so many people will read your blogs and hopefully, will click on the provided links and be directed to your platform. Specific keywords are selected for the links, and with engaging content, users are more likely to click on the links to your landing page.
All of the above are very effective strategies that can be used by all Australian businesses, from corporations to small businesses, and if you would like to explore the potential that digital marketing offers, start with an online search to bring up a list of established digital marketing agencies that service Australian companies.
Hiring a Digital Marketing Agency – The Process
When a potential client makes an enquiry with a digital marketing agency, they first carry out an online audit of the client’s business to determine the strength of their digital footprint, which only takes a couple of hours. This gives them the information they need to put together a digital marketing proposal that details the strategies they would use, along with goals and objectives. They would likely request an informal meeting, usually via Zoom, during which the team would gather more data to give them a clearer picture of the client’s operation.
Preparing a Digital Marketing Plan
Typically, a digital marketing plan would include SEO services, plus social media marketing and some content marketing; the agency might recommend a website revamp, depending on the current design and content, plus they would advise you to create accounts with all the major social media platforms. Other potential strategies might include PPC campaigns and link-building, which is essential.
The Proposal
The agency would present a proposal that includes the digital marketing plan, along with details on the implementation, with a suggested timeline. They would also quote a price, along with a payment schedule, and should the client be in agreement, things can be set into motion. A decent online marketing plan might be for a duration of 6-9 months or even longer, and the client would receive regular reports, complete with traffic numbers and recommendations for future campaigns.
Ongoing SEO Services
The Internet is constantly changing, with new content added daily and old content deleted, which means that SEO work needs to be ongoing in order to retain a high ranking. Other strategies can be stopped at any time, and new campaigns can be started whenever you wish. If you run an e-commerce business and you want to get your name known, here is an informative blog on the subject.
Performance-Based Industry
Digital marketing is performance-based, and agencies that are successful are very busy; one way to find out about an agency is to look at its client list. There should be a few well-known brands, and that shows they have major accounts with household names. You can use the advanced features on Google to search for online reviews about the agency that you are thinking of using.
Designed Around the Client’s Business
A successful digital marketing agency has a vast array of marketing tools, and they tailor their services to suit the client’s business. Once they do an audit, they gain the information they need to determine which strategies they will use to achieve the goals set in the marketing plan. If, for example, you run an e-commerce website, you can use SEO to drive traffic to your store, while if you run a service-based business that serves the local community, localised SEO is the ideal solution.
Social Media Marketing
Facebook is ideal for branding, and with a social media marketing team on the job, they can generate a healthy Facebook following by posting quality content daily. Comments must be replied to promptly, and any questions answered, which encourages users to click on the follow button. A small business that serves a local community can really get its name out there by using Facebook, and with some professional help, there is no limit to what you can do.
Regardless of what type of business you run, an established digital marketing agency can transform your operation, and with ongoing services, you can boost sales and generate a social media following. Start with a Google search to bring up a list of leading Australian digital marketing agencies and browse a few sites until you find an agency that looks like it is successful.
