If you have a business then you also need an official website because these days site is important for every business. Anyone can find you easily if you have a business website. As the competition is increasing day by day, you need to give all your possible efforts for your website to make it look and feel professional. A good website can give a boost to your business and make your business stand out in the crowd.
If you are not familiar with web development and coding then you can try and buy a fully developed site. On the other hand, building a site from scratch, needs to build it with the necessary groundwork to run it smoothly without any mess.
If you are not sure how to start, it is a good idea to check and monitor competitors' websites to set a benchmark for your business.
To make it more clear, lets have a look at some important points.
A Catchy Domain Name
The domain name or site address is the first thing that you have to sort out. You need a good domain name that will reflect your brand and also should be easy to remember. If someone is already using the name as your brand then you can try to add keywords like Ltd, store or company at the end of your brand name. If your domain name will be unique then visitors will not get confused.
You should avoid adding special characters and numbers in the domain name but you can add trending keywords so your customer will easily recall it. If you are facing difficulties to make a domain name then you can use the domain name tools, there are many free domain name generators.
Choose A Good Hosting Service
You must stay away free hosting services. Free hosting services are usually very slow in terms of speed and website response time. Sometimes visitors need to wait for too long to open a webpage which results high bounce rate. There is lack of support for these kind of services unlike you are getting in paid one.
Choose a good hosting serves which can provide you quality support team, fast servers, and also have good security like Hostinger.
Responsive Web Design
The new generation is using mobile phones every time and they use internet with phones instead of laptops and PCs, you need a mobile version of your site or a good responsive layout that will also work perfectly on mobile phones. you also need to check the mobile version regularly so you will ensure that your site is working smoothly on phones.
Fast Loading Speeds
The loading speed of your site is so important if your site is slow then your visitors will leave your site and go with the other one because waiting is so irritating. And loading speed will affect your business you will lose many customers.
Time is money so you need to increase site loading speed. There will be multiple reasons that could be slow down your site such as using big images, installing extra plugins that are not usable, displaying too many ads. You need to solve all the issues to increase site loading speed.
Social Media Integration
Social media presence is also important for your website. After making couple of search on the internet you will realize that top most companies are using social media to launch their products and regularly sharing information about their work. If you have profiles on various social media platforms, such as Facebook, Instagram or Twitter, you should add your social account links on your websites so users will follow your accounts. there are many free plugins on WordPress, you can add your social links with those plugins.
You can also add your site link on your social accounts, maybe your followers will become your customers in the future.
Clear Brand Identity
You need to make your website consistent with your business identity, brand clarity is good for customer trust. If you have your brand logo then you must add it to your website. You need to match your business and your site in the same tone.
You can use your website to show the credibility of your business. You can add testimonials from your customers, it will show that there are many customers who are satisfied with your products or services. there are many free testimonial plugins on WordPress to make this work done, you can use any of them.
Search Engine Optimization (SEO)
SEO is important for every site because the search engine is not showing your website then all of your efforts are useless that you have done for your website. If you are facing a search engine issue then you need to optimize your site.
There are many ways to improve your site's SEO. You can use keyword, you need to add them to your website but don't use them too much because they made the opposite effect. You can add keywords in headings and descriptions and also in image name or in Alt tags. you can also use free SEO tools that are available on the internet, but these are just basics.
Work on your website according to guidelines provided by famous search engine like Google. There are lots of online blogs available to learn latest SEO techniques. To do it yourself, you need to be updated always to compete in fast changing world of marketing. To save your time and efforts, you can also hire any good SEO company.
Website security is a priority work. You need to secure your website not only for you but also for your customers. If your website gets hacked then you will lose the reputation of your site and people will think your site is not trustable as a result you will lose customers.
You need to use a secure login system and also a secure payment system so your customer's private information will not be leaked.
It is a good idea to make a site for your business, you just need to follow the above points and make sure that you use the best hosting and best security for your site. Let the user good experience be your first preference and rest of the things will work automatically.